識別規範

Guidelines

使用指引

International Brand Guidelines

在本指南中，您將找到所有關於「國立成功大學」的識別元素，以及獲得使用這套視覺形象的指引、規範與使用方法。
In this guide, you’ll find all the elements of the NCKU international visual identity and inspiration for how to apply them in a consistent and engaging way.

本識別系統僅授權於合法、正當及非商業用途。使用者可利用本系統識別與學校相關的標誌或徽章，用於教育、研究或個人學習等非營利性質的目的。

品牌核心

Brand Personality

Our international brand personality is how we express ourselves, through all communications.

Brave & Ambitious

We are never afraid to try new things, to challenge conventions with reason and to pursue truth for the greater good of all. We are ambitious because communities, industry and nature need substantive change. We believe that human ingenuity and hard work brings progress.

Collaborative & Creative

We are open, welcoming, willing, accessible. We work across boundaries of subjects,

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Graphic Signature

Inspired by the shape of traditional letter forms used in official seals, the international identity features the initials NCKU as a bold Graphic Signature alongside the University’s Phoenix flower icon. The graphic signature should be applied to every piece of communication, acting as a unique mark of NCKU’s authenticity and commitment.

Our signature can be displayed on dark or light backgrounds, with the NCKU characters in maroon or white, but the Phoenix flower must always remain in Phoenix Red.